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In a political upset that resonates far beyond New York City's borders, Zohran Mamdani's stunning victory over veteran politician Andrew Cuomo in the Democratic primary for New York City Mayor has delivered a powerful lesson in progressive digital campaigning.
How can visual communications truly support progressive change? In this post, Mariana Spada shares lessons from years of designing for campaigns—from local to global—on how to move beyond trends and create visuals that are strategic, authentic, and built to inspire lasting impact.
