TOOLBOX | ECDA

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The digital organizer's toolbox

The fight for progressive change is happening online as much as on the ground and we need every tool to win.

Sign up to access strategies, skills, and tech that help campaigns listen, involve, and mobilize people-powered change. Learn what works, share what you know, and connect with others who believe in a progressive future.

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Categories

Digital organizing basics

Set strong foundations for digital campaigns. From setting goals to mapping audiences and timelines, this section has resources to help you get started in digital organizing.

Email

Email is the most effective tool for engaging and mobilizing supporters. Learn how to craft compelling messages, build healthy lists, and draw from best practices.

Small-donor fundraising

Turn supporters into sustaining donors. This section shares resources on all things small donor fundraising including digital infrastructure and tactics to grow and retain a base of regular givers.

Platform-specific resources

Each platform has its own rules and norms. This section helps you to understand how to use different social media and messaging platforms for digital organizing.

Data and analytics

Data should guide, not overwhelm. Learn how to track the right metrics through real-time dashboards and data visualizations, interpret results effectively, and use insights to improve impact.

Media and narrative

Shape the story before others do. This section covers how to build powerful narratives, engage media strategically, and respond effectively in fast-moving situations.

Technology

Technology makes organizing scalable. From choosing the right CRM, building out your tech stack, integrating data flows and tips and tricks to make your online systems operate seamlessly — these are frontline skills.

Inspiration

Past campaigns provide a wealth of insights and experience from which we can draw. Every strategy and tactic tried in the field is knowledge for future campaigns. ECDA collects case studies and hard-learned lessons so progressives can adapt fast, avoid dead ends, and scale what works.

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