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The ECDA Blog
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Takeaways from M+R's Benchmarks Study 2026
Each year, the M+R Benchmarks Study explores 180+ nonprofit digital programs to identify key trends in fundraising, email, social media, web traffic, and more. Although the data is US-based, it remains highly relevant for progressives in Europe tracking different issues and organizational areas. These trends help us identify what is working across the field, spot new developments, and understand what ‘normal’ numbers look like.
Holly Dawson
May 194 min read


“We did it”: How young workers pushed the EU to act
An alliance of trade unions, civil society organizations, and young activists has secured a crucial victory in the fight against unpaid traineeships. ETUC Confederal Secretary Tea Jarc explains how campaigners defied intense opposition to push the proposal forward, bringing Europe one step closer to ending the exploitation of young workers.
Tea Jarc
May 134 min read


“Money can be like this, too” – An ode to fundraising
Money can sometimes seem abstract and difficult to grasp – an unavoidable force shaping everyday life but one we rarely stop to question. For Lili Mayer, an unexpected path into fundraising led to deeper reflection: what once seemed purely transactional revealed itself as something more human, and even a way of expressing trust, appreciation, and shared values.
Lili Mayer
Apr 234 min read


Winning Words: Create messages that don't miss
Harvey McKinnon is a fundraising and campaigning expert – and also a prolific writer. For him, goals like raising money, building coalitions, and growing a movement all share a common starting point: the clear, clean, and compelling expression of an idea. Communication through language that draws people in rather than turning them away. Here he sets out his tried-and-tested tips. Here’s something progressive organizations need to focus on – building trust. If people don’t tru
Harvey McKinnon
Apr 144 min read


The network effect: How WhatsApp messaging boosted turnout in Italy
Giorgia Meloni’s defeat in the March 23 referendum on judicial reform in Italy was widely seen as a political setback for the prime minister, signaling resistance to key elements of her agenda and revealing a wide gap between her government’s priorities and broader public sentiment. One key element behind this result was the strong turnout. Digital expert Lorenzo Azzolini explains how a civil-society-driven digital campaign on Whatsapp helped achieve this – demonstrating how
Lorenzo Azzolini
Mar 254 min read


TikTok isn’t waiting for progressive politicians to catch up – Step up now
For progressive politicians, opting out of TikTok means giving up before you've even begun. Digital political strategic Raul Jurca warns that progressive political actors dismissing TikTok is a dangerous mistake that amounts to leaving the playing field wide open to be dominated by political opponents.
Raul Jurca
Mar 166 min read
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