Overview
The European Center for Digital Action is proud to host a special 90-minute masterclass this October preparing progressives to develop and deploy their End-of-Year (EOY) fundraising campaigns.
December marks a natural fundraising moment driven by year-end deadlines, the holidays, and the season of giving. It represents an incredibly important opportunity for civil society, as highlighted by the M+R 2025 Benchmarks Report, which found that nonprofits received 37% of all 2025 online revenue in December.
For this masterclass, we are bringing you renowned fundraising expert Liza Baranyai to help you prepare for your End-of-Year fundraising program. Liza will walk you through the planning and execution of your fundraising campaign. You’ll learn what a successful EOY fundraising email campaign should look like, with real examples, technical best practices and tested strategies. Plus, we’ll share practical tips and guidance to elevate your EOY fundraising emails and journeys, ensuring they stand out and drive better results.
This session will cover
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How to plan your EOY fundraising campaign from goal setting to January report backs.
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How to optimize your donor journeys with compelling copy, design, creative, forms, amounts, and share asks.
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How to convert your EOY donors to regular givers with post donation automations and retention emails.
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Examples and insights from successful EOY fundraising emails from around Europe.
Key details
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Who: This masterclass is for civil society organizations.
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Date: Tuesday, 20 October 2026
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Time: 11:00-12:30 CET
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Location: Via Zoom
Cost
We are charging a small fee of €25 for this masterclass. Invoice will be sent after confirmation of registration.
We have 5 scholarships available for this masterclass, which you can apply for here.
Meet our expert
Liza Baranyai, Senior Fundraising Consultant at ECDA
Liza has dedicated over 20 years to providing fundraising and organizational development consultancy support to global, international, and national organizations and movements in Europe and Asia. She works in fundraising and engagement strategy development, organizational development, and growth management.