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Sławomir Mentzen, the far-right Konfederacja candidate, has become a surprise front-runner in Poland’s 2025 presidential race thanks to his unmatched dominance on social media. This report explores how Mentzen built a digital-first political movement—using TikTok virality, influencer tactics, and a constant campaign strategy to mobilize youth, rebrand extremism, and bypass traditional media. But can his early momentum survive the final stretch?
