Sławomir Mentzen, the far-right Konfederacja candidate, has become a surprise front-runner in Poland’s 2025 presidential race thanks to his unmatched dominance on social media. This report explores how Mentzen built a digital-first political movement—using TikTok virality, influencer tactics, and a constant campaign strategy to mobilize youth, rebrand extremism, and bypass traditional media. But can his early momentum survive the final stretch?

Learn how our team used Sosha - an organic social media engagement tool in this year's EU elections,