In the wake of the stunning victory of Zohran Mamdani in New York City, progressive campaigners around the world have been taking stock and dissecting the campaign. Closer inspection reveals there was no single tactic that clinched victory. It was instead through a winning combination and effective integration of elements in the campaign — especially when it comes to digital and field. 

For many progressive campaigners, recent years have felt like an uphill struggle with no end in sight. Against this background, the victory of Zohran Mamdani in the New York mayoral election is a bright beacon of hope. His electrifying campaign and resounding win show what’s possible when authenticity, organization, and mastery of digital tools come together. ECDA co-directors Mar Garcia and Viktor Mak set out why this victory belongs to all of us.

In a political upset that resonates far beyond New York City's borders, Zohran Mamdani's stunning victory over veteran politician Andrew Cuomo in the Democratic primary for New York City Mayor has delivered a powerful lesson in progressive digital campaigning.