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The ECDA Blog
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Digital power: The winning formula behind Zohran Mamdani’s victory
In a political upset that resonates far beyond New York City's borders, Zohran Mamdani's stunning victory over veteran politician Andrew Cuomo in the Democratic primary for New York City Mayor has delivered a powerful lesson in progressive digital campaigning.
Philippe Bossin
Jul 43 min read


Posting the protest: Lessons from students in Serbia
When a government controls the public debate and media narratives to cover up systemic corruption, does a spontaneous uprising of young students stand a chance?
Luka Bozovic is an MA student of Political Communications at Goldsmiths, University of London, and a political consultant. In this post, he looks at how Serbian students challenged the ruling party over its authoritarianism by adopting a daring and innovative approach to their public communications—and what happen
Luka Bozovic
Jun 295 min read


Against all odds: Saving Budapest Pride
Despite massive obstacles, Budapest Pride march is set to go ahead on 28 June. Not only did organizers and activists overcome the repression tactics and attacks against them, they supercharged the momentum behind the march by framing it as a symbol of the bigger crackdown on rights in Hungary.
Ashmi de Silva
Jun 255 min read


Go viral or go home: The TikTok strategy progressives need
In today's rapidly evolving digital landscape, TikTok has emerged as one of the most influential platforms shaping public opinion. With over a billion active users globally, it's not just for teens showing off dance moves—it's a powerful channel to connect with voters, especially younger, politically-engaged audiences.
Philippe Bossin
Jun 164 min read


⏯️ Press play: Why podcasts matter for progressive politics
As trust in traditional media declines, podcasts are becoming a powerful tool for reaching new audiences, building authenticity, and shaping the political conversation. Discover how progressive voices across the globe are using podcasts to connect, engage, and inspire – and why your movement should be tuning in.
European Center for Digital Action
May 204 min read


Social media as a constant campaign: The case of Poland's Sławomir Mentzen and Konfederacja
Sławomir Mentzen, the far-right Konfederacja candidate, has become a surprise front-runner in Poland’s 2025 presidential race thanks to his unmatched dominance on social media. This report explores how Mentzen built a digital-first political movement—using TikTok virality, influencer tactics, and a constant campaign strategy to mobilize youth, rebrand extremism, and bypass traditional media. But can his early momentum survive the final stretch?
Adrien Beauduin
May 2012 min read
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