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The ECDA Blog
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“Money can be like this, too” – An ode to fundraising
Money can sometimes seem abstract and difficult to grasp – an unavoidable force shaping everyday life but one we rarely stop to question. For Lili Mayer, an unexpected path into fundraising led to deeper reflection: what once seemed purely transactional revealed itself as something more human, and even a way of expressing trust, appreciation, and shared values.
Lili Mayer
Apr 234 min read


Winning Words: Create messages that don't miss
Harvey McKinnon is a fundraising and campaigning expert – and also a prolific writer. For him, goals like raising money, building coalitions, and growing a movement all share a common starting point: the clear, clean, and compelling expression of an idea. Communication through language that draws people in rather than turning them away. Here he sets out his tried-and-tested tips. If you can’t build trust, you can’t create social change. Ineffective language choices are one of
Harvey McKinnon
Apr 144 min read


The network effect: How WhatsApp messaging boosted turnout in Italy
Giorgia Meloni’s defeat in the March 23 referendum on judicial reform in Italy was widely seen as a political setback for the prime minister, signaling resistance to key elements of her agenda and revealing a wide gap between her government’s priorities and broader public sentiment. One key element behind this result was the strong turnout. Digital expert Lorenzo Azzolini explains how a civil-society-driven digital campaign on Whatsapp helped achieve this – demonstrating how
Lorenzo Azzolini
Mar 254 min read


TikTok isn’t waiting for progressive politicians to catch up – Step up now
For progressive politicians, opting out of TikTok means giving up before you've even begun. Digital political strategic Raul Jurca warns that progressive political actors dismissing TikTok is a dangerous mistake that amounts to leaving the playing field wide open to be dominated by political opponents.
Raul Jurca
Mar 166 min read


Seven practical ways to use AI and automation in your digital fundraising program
For digital organizers, AI and automation hold real potential to make fundraising drives more manageable and effective. Jordan Harp is a digital expert and the founder of Shift Cooperative. He sets out seven areas where these tools can boost your fundraising campaign and communication, whether you’re new to the AI and automation game or just want to be sure you’re getting the most out of them.
Jordan Harp
Mar 105 min read


Attention everyone! How to cut through with your communication
We’re all overwhelmed online — both users who are constantly bombarded with information, and producers who need to manage and sustain an endless number of profiles and pages. So how can campaigners produce good quality content that gets people’s attention? ECDA hosted a tech session and demo about IMPRION, a tool that could be your next secret weapon for communication that hits home.
European Center for Digital Action
Feb 253 min read
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