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The ECDA Blog
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Attention everyone! How to cut through with your communication
We’re all overwhelmed online — both users who are constantly bombarded with information, and producers who need to manage and sustain an endless number of profiles and pages. So how can campaigners produce good quality content that gets people’s attention? ECDA hosted a tech session and demo about IMPRION, a tool that could be your next secret weapon for communication that hits home.
European Center for Digital Action
6 days ago3 min read


Algorithmic Authoritarianism: Inside Orbán’s digital army
For the past 15 years, Hungarian prime minister Viktor Orbán has functioned as a bellwether for far-right populism in Europe. Long before ‘democratic backsliding’ became the familiar term it is today, Orbán demonstrated how an elected leader can dismantle independent media and concentrate power, all while continuing to use elections to claim democratic legitimacy. Viktor Mák breaks down this strategy and explains why progressives need to keep a keen eye on these far-right cam
Viktor Mak
Feb 175 min read


Doorstep meets digital — how Mamdani’s campaign ticked all the boxes for success
In the wake of the stunning victory of Zohran Mamdani in New York City, progressive campaigners around the world have been taking stock and dissecting the campaign. Closer inspection reveals there was no single tactic that clinched victory. It was instead through a winning combination and effective integration of elements in the campaign — especially when it comes to digital and field.
European Center for Digital Action
Jan 274 min read


Digital power: The winning formula behind Zohran Mamdani’s victory
In a political upset that resonates far beyond New York City's borders, Zohran Mamdani's stunning victory over veteran politician Andrew Cuomo in the Democratic primary for New York City Mayor has delivered a powerful lesson in progressive digital campaigning.
Philippe Bossin
Jul 4, 20253 min read


Posting the protest: Lessons from students in Serbia
When a government controls the public debate and media narratives to cover up systemic corruption, does a spontaneous uprising of young students stand a chance?
Luka Bozovic is an MA student of Political Communications at Goldsmiths, University of London, and a political consultant. In this post, he looks at how Serbian students challenged the ruling party over its authoritarianism by adopting a daring and innovative approach to their public communications—and what happen
Luka Bozovic
Jun 29, 20255 min read


Go viral or go home: The TikTok strategy progressives need
In today's rapidly evolving digital landscape, TikTok has emerged as one of the most influential platforms shaping public opinion. With over a billion active users globally, it's not just for teens showing off dance moves—it's a powerful channel to connect with voters, especially younger, politically-engaged audiences.
Philippe Bossin
Jun 16, 20254 min read


Social media as a constant campaign: The case of Poland's Sławomir Mentzen and Konfederacja
Sławomir Mentzen, the far-right Konfederacja candidate, has become a surprise front-runner in Poland’s 2025 presidential race thanks to his unmatched dominance on social media. This report explores how Mentzen built a digital-first political movement—using TikTok virality, influencer tactics, and a constant campaign strategy to mobilize youth, rebrand extremism, and bypass traditional media. But can his early momentum survive the final stretch?
Adrien Beauduin
May 20, 202512 min read


Lessons for designing visual communications to win hearts, minds, and long-term change
How can visual communications truly support progressive change? In this post, Mariana Spada shares lessons from years of designing for campaigns—from local to global—on how to move beyond trends and create visuals that are strategic, authentic, and built to inspire lasting impact.
Mariana Spada
Apr 17, 20254 min read


The death of the follower: Progressive organizing in the age of algorithmic discovery
The death of the follower: progressive organizing in the age of algorithmic discovery
European Center for Digital Action
Mar 28, 20255 min read
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