Overview
The ‘Introduction to Digital Organizing’ is a 4 week online mini-course covering the foundations for digital-first campaigning. The program is tailor-made for progressive practitioners working or volunteering in political parties, advocacy organizations, media and trade unions.
Participants will develop foundational competencies in digital campaigning including email and small donor fundraising applicable to their day-to-day work. They will also have the opportunity to build relationships with peers working on some of the most important campaigns across Europe.
What you will learn
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The basics of digital organizing and how it’s used in political campaigns.
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Practical skills and tools to plan and run strong digital campaigns.
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How small donations work and how to connect with supporters.
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How to run an A/B test and track meaningful metrics.
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How to apply your learnings through exercises, journals, and group activities.
Dates & structure
The course runs for four consecutive weeks throughout February 2026. Exact dates are to be confirmed.
Each week includes:
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A weekly 90 minute live training & workshop online.
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Readings (self-paced).
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Online discussions and activities (self-paced).
Meet the team
Holly Dawson - trainer
Holly is a campaigner, movement and capacity builder with over a decade of experience working in both progressive political parties and advocacy NGOs in campaigns and training. Holly previously worked with Getup!, Greenpeace, and the Online Progressive Engagement Network (OPEN) where she delivered trainings in 20 countries.