Overview
The ‘Introduction to digital organizing’ is a 4 week online course covering the foundations for digital organizing. Participants will develop foundational competencies in digital organizing including email and small donor fundraising applicable to their day-to-day work. They will have the opportunity to build relationships with peers working on some of the most important campaigns across Europe.
The program is made for early career progressive practitioners working or volunteering in political parties, advocacy organizations, media and trade unions. It is an introductory program for those new to digital organizing concepts and practices.
What you will learn
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Foundational concepts for effective digital organizing.
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Practical frameworks and skills to plan and run strong digital campaigns.
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How small donations work and how to connect with supporters.
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How to run an A/B test and track meaningful metrics.
Dates & structure
The course runs for four consecutive weeks during May & June. The course starts on Monday 16 May and finishes on Wednesday 10 June.
Each week includes:
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A weekly 90 minute live training & workshop online every Wednesday at 15:00CET (20 May, 27 May, 3 June & 10 June)
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Readings
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Practical take home activities.
On top of the 90 minute session each week, participants will need to conduct practical activities and readings each week which will take around one hour per week.
Meet the team
Holly Dawson - trainer
Holly is a campaigner and trainer with over a decade of experience working in both progressive political parties and advocacy NGOs. Holly previously worked with Getup!, Greenpeace, and the Online Progressive Engagement Network (OPEN) where she delivered trainings in 20 countries.